How GuideSpark’s Jon Parisi helps new SDRs convey real value and avoid “happy ears”

In the world of sales development, there is little, if anything, that excites an SDR more than finally booking a demo with a top-tier company after endless reach-outs.
Email after email, call after call, ignored. And then, success! The prospect wants to learn more.
Then, the demo goes well. The prospect likes the product: the design is sharp, the features well throughout.


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